There are several methods by which Publishers can promote Advertiser's products and/or services. Below is a list of methods you can use to promote products through your website:
1. Text link
A text link is an Awin link behind a hyperlink contained in text on the Publisher's site. This type of linking is mostly used by content providers such as an influencer, blogger and editorial site owners, If you would like to promote an individual/ specific product, simply take the product's url taken from the advertiser’s website and transform them into an affiliate text link.
2. Product feed/ data feed
Product feed gives you the entire list of products an advertiser offers including their attributes, i.e. price, size, etc. There is an Awin link behind each product. Product feeds are typically used by price/ product comparison sites and shopping portals.
3. Banner Ads
This is an Awin link behind Advertiser creative (banner or logo) displayed on the Publisher's site. Promoting products through banner ads provide an easy means of featuring a product on your website. Banner Ads, however, usually have a low Click Through Rate (CTR) because people know that they are clicking on an ad. For this reason, Awin recommends that banner ads are paired with other methods of promotion. Additionally, to get the best conversion, you should ensure that banners are in the visible parts of your website and alongside relevant content.
4. Vouchers or coupons
Another way to promote an offer is using voucher codes. These are a great way to further entice your audience to make a purchase from your recommendations.