The number of impressions/clicks/conversions collected in different systems is generally different as different systems have different ways of counting impressions and clicks. ShareASale click report is set up with several filters in place in order to reach the highest degree of accuracy.
ShareASale's click counting removes erroneous clicks whether they came from bots, user error, or even physical manipulation of clicks.
- We are only registering 1 click per device per publisher within a specific time period.
- In cases where there is more than 1 click per second per IP per publisher, Awin will now only register the first click.
There are also other circumstances in which the data can differ, such as:
- Comparing ShareASale Clicks with Google Analytics' Sessions data. Clicks and sessions are different metrics. Awin click report tracks clicks, while Google Analytics tracks Sessions.
- User who use ad-blockers (Ad blockers block the 3rd party script while publishers' script is not blocked).
Please note, a vast majority of our reporting shows unique hits (one click per link from the same IP address within a several hour timespan), but some reports will show raw hits (every click to that link even if the clicks are coming from the same IP address within a short timespan).