What is Coupon Code Tracking?
Coupon Code Tracking enables cookie-less tracking by being able to track sales on just a coupon code alone. With an increase in the number of publishers and influencers solely using social media for their activity, a solution was needed to ensure transactions are tracked on platforms where affiliate tracking links are prohibited or can’t be used effectively, such as Instagram.
What are the benefits of Coupon Code Tracking?
- Enables merchants to provide an exclusive code to a specific publisher, and attribute sales associated with this code even if no click was initiated. For example, an Influencer posts code. A customer sees the code and directly enters it on the retailer’s website without using an affiliate link. Sale is recorded in ShareASale and attributed to the Influencer.
- Enables publishers to monetize affiliate partnerships outside of the traditional last-click model, for example when the transaction occurred offline or without a cookie or tracking link.
- Code and commission is locked to a specific publisher
How does Coupon Code Tracking work?
Merchants can create and give out exclusive codes to publishers of their choosing. The publisher simply uses the code assigned to them to drive sales in places such as social media sites or even offline. When a sale is made on an merchants site using that coupon code, we can attribute that sale back to the publisher.
How can publishers work with merchants using Coupon Code Tracking?
Connect with your merchants contact directly to ask if you can work together using Coupon Code Tracking.