Conversions rate is one of the main metrics marketing professionals look into as better conversion rates can lead to increased ROI. The definition of a conversion relates to the action a visitor takes when browsing your website or landing page; this could be downloading a report, filling out a subscribers form, or making a purchase.
There’s no true average rate for affiliate marketing, as every affiliate program and vertical is different. That said, marketers like to know a benchmark on which they can base their own efforts. As a general guideline, conversion rates of 0,5% to 1% are considered average.
How you can improve your conversion rate
There are several ways you can look into to increase your conversion rates and subsequently get more sales.
1. Partner with the right advertisers
When you are promoting a product, you are also endorsing the person or brand behind the product. That's why it's important to choose who you work with wisely. You want your users to be happy with the purchases they make and continue to make more. Will your user come back to your site and shop through your site again? Usually, retailers which are known for good customer service will have better customer satisfaction so it's best to begin working with larger established retailers, or smaller retailers with a good reputation.
In order for you to know if you are converting "well" is to check is the average conversion rate (CR) of the merchant programs you are promoting. There is no standard value of a good conversion rate as it is highly dependent on the merchants, regions and industries.
2. Produce high-quality content
Keyword optimization and research are both excellent ways to increase sales. In order for both of those strategies to be effective, however, you need to produce high-quality content. Search engines need to recognize the quality of the content, Merchants will perceive you as a partner who is adding value through the content, and users will appreciate the unique content you provide. Great content is the foundation for more leads, more conversions and more sales. Making your site interesting and informative can also help to distinguish your site from other publishers. If you're promoting specific products it pays to have an enthusiasm for that niche, as well as sound knowledge in order to provide accurate and credible advice.
3. Link to a specific product page
Deep-linking or linking to a specific product or category page instead of a home page generally increase your click-to-sale conversion ratio as you are delivering your customers closer to the point of conversion.
4. Experiment with the different promotional tools to see which converts best
You can experiment with using text links or banners, or both, as well as using promotional codes to see which creatives perform well. As a general rule, a Text link generally converts better than a banner ad. You can see the performance of banners, text links, or any piece of creatives you use in the Traffic Report.
To get the best conversion, you should ensure that banners and links are in the visible parts of your website and alongside relevant content.
5. A clear Call To Action
Consumers want a clear direction when on a web page and often need help on how to navigate to the next step. Your Call-To-Action (CTA) needs to be very clear and above the fold (the part of the page that appears on screen before the user has to scroll down). If they do take the time to scroll and read more, include the CTA at various points to capture them at whatever stage they are at as they read. Some consumers need to read the whole page, whereas others will make a decision halfway down.
The key is consistency and patience. As long as you consistently follow the above advice and continue to drive traffic to your site, eventually, you will hit your first sale and then the commissions will come rolling in. It's rare for publishers to be an overnight success but if you continue to fine-tune your efforts, you will begin to see the fruits of your labor.