The Program Bio is presented to Affiliates as they search for Merchant Programs to join inside their account. The text is filled out by you, the Merchant, and provides an opportunity to make a first impression about what you offer potential Affiliates. Typically in this section, Merchants list details about their program such as commission rate, cookie duration, Datafeed details and more. The goal is to entice Affiliates to join your program and start promoting you as soon as possible.
It is key when marketing yourself in this industry to always know what kind of Affiliate you are looking for. Think about the audience that your product or service is geared towards. By highlighting this information to your prospective Affiliates, you will:
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Encourage applications from relevant Affiliates that are a good fit for your Program.
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Potentially spark an idea with an Affiliate for how to promote your product on their site.
What to include in your Program Bio?
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Introduction. Include a brief paragraph about your company/products. Describe why your site is wonderful, unique, and competitive.
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Program Details. Bullet all of the reasons Affiliates should partner with you. This would include commission rate, cookie duration, coupons, performance incentives, regular newsletter, datafeed, conversion rate, average order, etc.
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Marketing Opportunities. Think about the different audiences that your product or service can be targeted to. By highlighting this information, you may spark an idea with Affiliates about ways they could promote your offer. Data could include niche, site demographics, seasonality, and verticals.
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Images. The Program Bio can be created in HTML. Take advantage of this to create a description that has the same feel and branding as your site. You could include a few product images to give potential Affiliates an idea of what you sell.
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Contact Information. Do not forget to include your Affiliate Manager’s name, phone, and email. You want to let the Affiliates know that your program is actively managed by someone that will be responsive to their questions and inquiries.
Where to edit your Program Bio?
From within the Merchant account, you can edit the Program Bio in My Account > Affiliate Communications > Program Bio: here.
As we mentioned earlier, if you'd like to format the text that's included in your Program Bio and/or add images/links you'll need to include HTML code in the copy. Unfortunately, our team is not able to provide assistance with setting up HTML code, however, if you or someone on your team has experience with HTML code you can definitely add it to your Program Bio copy!
Please feel free to check out a couple of our HTML resources below:
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Here's a good third-party website that provides examples of basic and advanced HTML setups: https://www.w3schools.com/
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ShareASale also provides a pre-made HTML Program Bio template for you to use if you'd like, and the full HTML code can be found below.
If you decide to utilize our pre-made HTML Program Bio template, please be sure to edit the copy so that it's applicable to your company/program
</p>
<style type="text/css"><!--
.style2 {
font-size: 12px;
font-family: Verdana, Arial, Helvetica, sans-serif;
}
.style3 {
color: #FFFFFF;
font-size: 14px;
font-weight: bold;
}
.style3 {
font-family: Verdana, Arial, Helvetica, sans-serif;
font-size: 16px;
}
.style4 {
font-size: 14px;
text-align: center;
}
.style4 {
text-align: right;
font-family: Verdana, Arial, Helvetica, sans-serif;
font-size: 12px
}
.middleheader {
font-family: Verdana, Arial, Helvetica, sans-serif;
font-size: 13px;
color: #FFFFFF;
font-weight: bold;
}
--></style>
<p><body></p>
<table width="650" align="center">
<tr>
<td width="650">
<table align="center" width="100%" cellpadding="0" cellspacing="0" >
<tr>
<td align="center" bgcolor="#FFFFFF"><img src="https://www.shareasale.com/siteimages/skeleton/logo.png" width="251" height="65"></td>
</tr>
<tr>
<td height="36" align="center"><span class="style4">Affiliate Manager: First & Last Name | Email Address | Phone Number</span></td>
</tr>
</table>
<table align="center" width="650" cellpadding="7" cellspacing="0">
<tr>
<td colspan="2" bgcolor="#0D4F8B" class="middleheader">The Company</td>
</tr>
<tr>
<td colspan="2" bgcolor="#FFFFFF">
<p class="style2">When an Affiliate is looking for a new program to join, they will first be presented with the Program Bio which is a description that you have provided!</p>
<p class="style2">Introduce the company/products to Affiliates and describe what makes your program unique and competitive.<br />
</tr>
<tr>
<td colspan="2" bgcolor="#0D4F8B" class="middleheader">Program Highlights</td>
</tr>
<tr>
<td colspan="2" bgcolor="#FFFFFF">
<table width="650">
<tr>
<td width="325">
<ul class="style2">
<li >Commission </li>
<li >Cookie Duration </li>
</ul>
</td>
<td width="325">
<ul class="style2">
<li >Highlight any tools or features you offer </li>
<li >Such as Datafeed, Newsletters, Coupons/Deals, etc. </li>
</ul>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td colspan="2" bgcolor="#0D4F8B" class="middleheader">Product Preview</td>
</tr>
<tr>
<td colspan="2" bgcolor="#FFFFFF">
<table width ="600" align="center">
<tr class="style2" align="left">
<td align="left" style="font-weight: bold">Category 1</td>
<td align="left" style="font-weight: bold">Category 2</td>
</tr>
<tr class="style2" align="left">
<td align="left">
<ul class="style2">
<li>Product 1</li>
<li>Product 2</li>
</ul>
</td>
<td align="left">
<ul class="style2">
<li>Product 1</li>
<li>Product 2</li>
</ul>
</td>
</tr>
<tr>
<td width="181" align="center"><img src="https://www.shareasale.com/image/100100banner.gif" width="100" height="100"></td>
<td width="176" align="center"><img src="https://www.shareasale.com/image/120100.gif" width="122" height="82"></td
</tr>
</table>
</td>
<tr>
<td colspan="2" bgcolor="#0D4F8B" class="middleheader">Contact Information</td>
</tr>
<tr>
<td colspan="2" bgcolor="#FFFFFF" width="85%"><P class="style2"><br />
We are proud of the service we provide to our customers and know you will be pleased with becoming an Affiliate. Should you have any questions or comments about our Affiliate Program or anything else, please feel free to contact me!</p>
<p><P class="style2"><br />
First & Last Name<br />
e: Email Address<br />
ph: Phone Number</td>
</tr>
</table>
<p></body>