You're almost to the halfway mark - let's keep it going!
Adding a program agreement
Your program agreement is critical, as this is where you lay out the terms & conditions for actions or behaviors that you do and do not want in your affiliate program. This agreement is a legal contract between you and your affiliates.
Our getting started guide is a great resource for navigating the affiliate agreement should you have any further questions.
Setting PPC rules
Here you can decide whether you would like affiliates on your program to bid on specific Pay-Per-Click terms. These rules can be edited at any time. We always recommend that, if you have any PPC restrictions, you make sure to put them in your program agreement as well.
Learn more about PPC best practices in this article.
Implementing auto approval
You can choose how you would like your affiliates to be approved into your program. By default, every affiliate that applies to your program must be manually approved by you. This gives you a lot of control over your program and who is promoting you, but can sometimes be time consuming.
To help automate these types of tasks, we offer the option to automatically approve affiliates, or automatically approve them by country. There are also optional rules that will automatically approve/deny affiliates based on their feedback from other merchants.
Using email responders
Email responders are another automation tool we offer. This is where you get a chance to engage immediately with an affiliate that has shown interest in you. Using our automatic responders allows you to contact affiliates when they apply to your program, and when they are approved and/or denied. You can customize these with your branding, HTML, and macros to really make them pop.
Within your approval email, we recommend including banners/links so your affiliates can start promoting your products and services right away, do not have to log into ShareASale to access them. You can also inform them of any upcoming bonuses, incentives.... engaged your approved affiliates to get excited and active in your program ASAP.
Check out more tips on email responders.