An affiliate’s tracking gap - also referred to as the "cookie window" - refers to the amount of time that you're allowing the Affiliate to convert a customer on your website after that customer clicked their tracking link. While there is a program-wide tracking gap that applies to all of the approved Affiliates in your program, custom tracking gaps can be applied to individual Affiliates to shorten or extend their cookie window.
You can set up a custom tracking gap rate for a specific Affiliate in your program at any time by following these steps:
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Go to your Affiliate List
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Click the appropriate Affiliate to view their Affiliate Info page (you can search for a specific Affiliate by entering their Name or ID in the search bar at the top of the page)
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On their Affiliate Info page, click 'edit' in the Tracking Gap section of their personal Commission Hierarchy box.
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Click the 'Custom' radio button to select the appropriate cookie window from the drop-down menu and click 'Update'.
Please note, this option will not appear if your program is operating on conversion lines. If you need to apply a personalized tracking gap for an Affiliate, please submit a ticket through your account or reach out to merchantdevelopment@shareasale.com to update your conversion lines.