Content Affiliates
What to know about this publisher type:
- Editorial suggestions lead to boosted brand equity with an overall 26.5% increase in AOV in 2022.
- Content partners often specialize in certain topics allowing you to target niche consumers. Media houses will own multiple niche content properties across several sectors.
- Content partners are more inclined to work with brands who give exclusive codes vs vanity codes to share with their readers.
- Brands that don't have a high flat fee budget can leverage hybrid payouts, where the cost would be lower paired with an increased CPA.
- Content & Mass Media partners have a large following and loyal readership, traffic from Content & Mass Media publishers makes up nearly 1/3 of network traffic.
Browser Extension Affiliates
What to know about this publisher type:
- Extension publishers provide a host of features beyond coupon application, including 1-click checkout, re-stock alerts, flexible payment options, etc.
- Shoppers browse multiple retailers looking for the best deal more than ever. Extension publishers incentivize them to complete a purchase before exiting
- 1 in 3 Americans use a browser extension to help them find and apply coupon codes while shopping online
Cashback and Loyalty Affiliates
What to know about this publisher type:
- Engage customers and provide cashback or points without having to heavily discount products.
- In times of economic uncertainty, cashback and coupon rewards are a priority amongst consumers.
- Cashback and loyalty sites see stronger brand loyalty, customer retentions and increased revenue.
- Cashback sites have member bases of millions of active and loyal users that brands can tap into through other methods like email newsletters, gift guides, social media and blog posts.
- 83% of consumers say that they are more likely shop where a rewards program is present.
- On ShareASale you can set custom conversion lines to reward extension publishers how you see fit
Discount and Coupon Affiliates
What to know about this publisher type:
- Discount sites often have a very large user base with the top sites working with the Awin Group have on average 15M MUVs
- In 2022 over 67% of shoppers 18+ used digital coupons at least once
- Email discounts are the preferred method to receive offers, with 80% of US consumers opting-in to receive coupons and deals
- Often coupon partners provide many non-traditional ways to engage users like mobile app or buy online pick up in store (BOPIS)
- Check the publisher promotional calendar to take advantage of seasonal sales, content, and newsletters
Directory Affiliates
What to know about this publisher type:
- Shopping directories help consumers find the products they want, and which retailers have them in stock.
- 58% of consumers use their mobile device to compare products while in store.
- Curated gift lists and registries help brands reduce returns and be more sustainable.
- Shopping directories are great at providing top of the funnel value in the early product and brand discovery stage.
- To partner with shopping directory publishers, you will need to provide a product datafeed. The more information you can provide the better you can optimize your partnership.
Fintech
What to know about this publisher type:
- Buy now, pay later publishers drive a significantly higher AOV and conversion rate than the average publisher. BNPL publishers see a 32% higher AOV and an 81% higher CR than the Awin Group average
- Drive online to offline traffic by partnering with a Card Linked Offers publisher to provide automatic cashback in store and online
- Digital wallets create a frictionless checkout and better user experience. Digital wallets are the second most in-demand feature of retail mobile apps overall and most requested among Millennials and Gen Z
- By 2026, almost 40% of US internet users will use a BNPL solution
- Reach a mobile-first audience as 67% of sales from Fintech partners come from mobile devices