ShareASale reveals new initiative to support an inclusive, ethical platform publishers can use to easily identify and partner with certified brands.
Over 80% of US consumers are reported to want to buy from small and diverse-owned businesses that align with their own beliefs and lifestyles. As we recover from the pandemic, consumers are increasingly ethically minded when it comes to their purchase decisions. Larger organizations are also becoming more conscious of their own inclusivity efforts, listening to and understanding consumer demand for better representation and equality from their favorite brands.
However, it’s not always easy for companies, and thus consumers, to know which businesses are small, woman, LGBTQ+ or minority owned. This challenge extends to publishers, with cashback, coupon, media sites and influencers having few sources of where they can identify diverse businesses their customers and followers want to endorse.
First highlighting its commitment to ethical ecommerce in the Awin Report 2022: Power 100, ShareASale’s innovative partnership with Sertify is a significant step for the leading affiliate marketing platform, enabling it to drive better awareness for under-represented retail businesses and minorities while simultaneously driving value for consumers who are eager to back them.
Who is Sertify?
New York-founded Sertify is a community of technologists, marketers and social impact leaders passionate about helping small and diverse-owned businesses.
Sertify works in two ways. It helps publishers identify small, and diverse–owned businesses so they can partner, promote and support these businesses to their audiences. Sertify also provides vetted merchants with digital Sertify badges to help enhance their online presence and become searchable by publishers, categorizing the business based on its ownership profile:
- Small business
- Woman-owned
- Minority-owned (Black, Hispanic, Asian, Native American)
- LGBTQ+-owned
- Disability-owned
- Veteran-owne
How can brands use Sertify?
For a discounted rate of $90, ShareASale merchants can apply via the Sertify website, taking three simple steps to prove their identity, receive approval and promote your sertification within days.
Sertify merchants are then shared with the ShareASale team, who will regularly update its publisher base with lists of the latest businesses so they can easily search, discover and connect.
Commenting on the partnership, Christopher Floccare, Publisher Success Team Lead at Awin and ShareASale, says, “Our publishers often struggle to discover the ownership status of our brands. This strategic partnership with Sertify enables ShareASale partners to easily identify and promote those companies that are small and diverse owned. This will allow their users to better support brands that align with their values, beliefs and interests. We are excited to see our small and diverse-owned ShareASale merchants, publishers and their consumers benefit from Sertify and look forward to making it available on Awin, too, in the future.”
Dennis Tze, Co-Founder & CEO, at Sertify says: “Since 46% of US GDP is driven by small business with 70+% of them being diverse-owned, we’re excited to support their growth by partnering with ShareASale who is a leader in performance marketing for small businesses.”
If you’re a small, diverse ShareASale merchant, get sertified for a special rate of $90 for the first year. Apply today
If you’re a publisher who wants to support small, diverse businesses on the ShareASale platform, please get in touch at ShareASale@ShareASale.com.